Tag Archives: Wall Street Journal

Where’s my blogging windfall?

Need to get paid? According to the Wall Street Journal, you can start a blog and start watching the big bucks roll in. The article by Mark Penn, in a nutshell, says out of the 20 million bloggers in the country, 1.7 million are profiting and of those profiting, 452,000 are making a living off of it.

However, the story is a little misleading and it made the blogosphere blew up in protest — so much so that Mark Penn added a note to the original story.

People have raised questions about the calculations on the numbers of bloggers for hire. First, I was surprised at how few studies there are on this and I believe there definitely should be more. So perhaps in the future I will do some original research, but for this piece we took the best we could find and referenced every number so people would know where they came from.

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